Juicero: A Lesson On When To Engineer Less

Ben Einstein, a product designer and founder at Bolt, a hardware-based VC, recently got his hands on a Juicero press. This desktop juice press that only works with proprietary pouches filled with chopped fruits and vegetables is currently bandied in the tech press as evidence Silicon Valley has gone mad, there is no future in building hardware, and the Internet of Things is a pox on civilization. Hey, at least they got the last one right.

This iFixit-style tear down digs into the Juicero mixer in all its gory details. It’s beautiful, it’s a marvel of technology, and given the …read more http://pje.fyi/P0X2TG

Paul Jacob Evans