The Long Tail of DIY Electronics

These are the Golden Years of electronics hacking. The home DIY hacker can get their hands on virtually any part that he or she could desire, and for not much money. Two economic factors underlie this Garden of Electronic Eden that we’re living in. Economies of scale make the parts cheap: when a factory turns out the same MEMS accelerometer chip for hundreds of millions of cell phones, their setup and other fixed costs are spread across all of these chips, and a $40 million factory ends up only costing $0.50 per unit sold.

But the unsung hero of the …read more

Paul Jacob Evans

Juicero: A Lesson On When To Engineer Less

Ben Einstein, a product designer and founder at Bolt, a hardware-based VC, recently got his hands on a Juicero press. This desktop juice press that only works with proprietary pouches filled with chopped fruits and vegetables is currently bandied in the tech press as evidence Silicon Valley has gone mad, there is no future in building hardware, and the Internet of Things is a pox on civilization. Hey, at least they got the last one right.

This iFixit-style tear down digs into the Juicero mixer in all its gory details. It’s beautiful, it’s a marvel of technology, and given the …read more

Paul Jacob Evans

Automate the Freight: Drones Across the Sea

When you think about which of the many technological advances of the 20th century had the most impact on the global economy, which one would you rank as the most important? Would it be the space program, which gave rise to advances in everything from communications satellites to advanced composite materials? Or would it be the related aerospace industry, which stitched the world together so tightly that you can be almost anywhere on the planet within 24 hours? Or perhaps it’s the Internet, the global platform for buying almost anything from almost anyone.

Those are all important, but for the …read more

Paul Jacob Evans