[Alexander Reben] makes tech art, and now he’s encouraging you to do the same — within a URL. The gimmick? Making the code small enough to fit the data portion of a link. And to help with that, he has set up a webpage that uncompresses and wraps code from the URL and inserts it into the HTML on the fly. His site essentially applies or un-applies all the tricks of JS minification in the URL, and turns that into content.